Practical, original notes from the team building Adsynth and running performance marketing at scale — PPC operations, cross-channel paid media, SEO, and governed AI. No fluff.
Search is splitting into two surfaces: classic results and AI answers that cite a handful of sources. Here is how to measure your LLM visibility and actually improve it.
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Most teams never run incrementality tests because they think it means burning budget. Here are three designs that measure true lift without a permanent holdout.
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AI is excellent at drafting changes and terrible at owning the consequences. Here is the approval-gated model we use so every Google Ads mutation has a name attached to it.
Read article →Governed, cross-channel AI for paid media — built and used daily by a working PPC team.
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